Charging is not refuelling

The charging industry didn't invent charging, it electrified refuelling. A central location, several connectors, drive there, wait, drive on. That was right at the start, because it translated something new into something familiar. But that picture no longer holds. The charging market follows its own rules, and anyone who keeps thinking of it as the petrol station business builds the wrong thing, does the wrong sums, and confuses customer loyalty with compulsion.

This series gathers perspectives on that, drawn from years of observing, writing, and from my own video series on the charging market. It's about why charging follows different rules from refuelling, seen from the user, the operator and the market. Not a manifesto, but a collection of prompts that together form a picture.

The thread is simple. Charging is not refuelling. Not in the experience, not in the economics, not in the binding. And the sooner the market grasps that, the less painful the road to maturity.