Topic
Why the charging market follows its own rules and the petrol station logic leads you astray. From the economics of charging parks through apps and subscriptions to the question of what charging actually has to deliver in everyday life.
There are charging operators who build for their own requirements. And those who build for the needs of their customers. One of them will win.
Read more →The charging industry didn't invent charging. It electrified refuelling by simply swapping petrol for electricity.
Read more →BYD's newest tech can charge an EV to 97 percent in under 10 minutes. The reaction almost everywhere is excitement. Mine is rather mixed. I think we're solving the wrong problem, just faster.
Read more →Every charging location looks like a nail when you only have a hammer in your toolkit.
Read more →"The best charging experience is one you don't notice." It sounds like I have very low standards. 👀 The opposite is true. 💥
Read more →Denmark just told us something important about electric vans: 30.9% of all new van registrations in 2025. Up from 15.3% the year before. That's a market moving over its tipping point. And now what?
Read more →Matthias, you always criticize apps and subscriptions but not all are bad...are they? There must be some doing it right, right?
Read more →Your charging subscription doesn't make loyal customers. It makes them your hostages with a discount trying to escape whenever possible.
Read more →Every charging provider has an app. I call that Appflation. And I think most of these apps exist because those companies believe they need one, not because the customer asked for it.
Read more →Charging is an amenity. Charging does not have amenities.
Read more →For me trust in charging should be a built in system property and not some fancy marketing words. And sometimes it breaks in real time with real consequences.
Read more →The first company that understands it's not selling electricity and not building a 'charging experience' but helping people arrive without worry, stress or hassle, that company wins this race.
Read more →Your charger screen tells you what's happening. It never tells you why and almost none of it helps you when something goes wrong.
Read more →HPC (fast charging) utilisation reaches 9.4% in 2025. And everyone is talking about more charging parks for passenger cars. While quietly, the real solution is emerging somewhere else.
Read more →Nobody would siphon the diesel out of their car and pour it into their home heating. Even though a combustion engine is basically a giant heater on wheels. An EV is different, but only if we stop sett
Read more →We charge our phones in the car and don't even think about it. But charging the car itself? That instantly feels like an annoying chore. Strange, isn't it?
Read more →I hear and read it all the time: charging should be like refueling. But I say: no, it shouldn't be. You might ask now: But what should it be instead?
Read more →More chargers won't fix your utilization problem. We are post Coverage Wars. But what now?
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Matthias Speicher