Latest entry18/06/2026

It takes storage

The grid connection just about covers one e-truck. For five it doesn't, and fixed charging infrastructure is too expensive. I have to stay on diesel. 🛢️

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10/06/2026

E-Motion day

"I didn't sleep that night," Samuel said, when I asked him on the panel about his first run in an e-truck. Today he smiles about it.

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04/06/2026

Look around you

🚛 Read about e-trucks on LinkedIn and it's all range, megawatt charging, long-haul. But look out the window.

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01/06/2026

A nice location

⚡ Beautiful charging park. The power output checks out too. Now just pull in enough 🚚 trucks, because that is what fills it. But nobody shows up.

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27/05/2026

Depot to revenue

Energy is just an invoice at the end of the month. With diesel, that was right. With electricity, it's a missed opportunity.

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20/05/2026

Don't be scared

Electrifying heavy-duty transport has surprisingly little to do with electricity. We can deliver it, store it, charge with it and drive on it. But then it really starts...

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14/05/2026

Drill, baby, drill

In Switzerland, no logistics operator drills for oil in their own yard. And nobody builds a little refinery next to the truck garage. Yet that's exactly what independence would look like.

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12/05/2026

More than energy

LinkedIn bubbles are a strange thing. Mine keeps explaining how easy the switch to electric trucks is. And then publicly wonders why so few are actually doing it.

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21/04/2026

Energy is changing

Energy has always been a cost factor in trucking, especially diesel. A cost you endure, not a core competence you build. That's changing right now...

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14/04/2026

Time to move

Imagine you have been hauling freight since the nineties. Diesel in your blood, every route memorised.

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11/04/2026

A painful lesson

Those logistics operators again, why don't they just switch to electric trucks, still not getting it?

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08/04/2026

Listen. Learn. Help.

The logistics operator wants to drive, not study energy economics. He wants reliability at a price he knows, not infrastructure he doesn't understand.

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06/04/2026

Safe harbour

For some logistics operators, the depot is the first stop on a long journey. For others, it is the safe harbour that keeps the entire operation running.

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03/04/2026

Charging sounds simple

Charging sounds simple. Plug in, wait, drive off. Until you talk to logistics operators. Then a few kilowatts suddenly become a question of survival.

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30/03/2026

Built for the wrong trucks

There are logistics companies the market builds electrification solutions for. And then there are the others. Mike Ritter calls them the "wild" ones. What he told me changed how I see this market.

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15/03/2026

Trust in Charging

For me trust in charging should be a built in system property and not some fancy marketing words. And sometimes it breaks in real time with real consequences.

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08/03/2026

Trucks as anchor for HPC

HPC (fast charging) utilisation reaches 9.4% in 2025. And everyone is talking about more charging parks for passenger cars. While quietly, the real solution is emerging somewhere else.

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